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    The power to make imagination a reality

    The power to make imagination a reality

    DESIGN

    A different Beat, Your Joyful Moment A different Beat, Your Joyful Moment A different Beat, Your Joyful Moment A different Beat, Your Joyful Moment

    A different Beat, Your Joyful Moment A different Beat, Your Joyful Moment A different Beat, Your Joyful Moment A different Beat, Your Joyful Moment

    Emotive Driving

    DESIGN DIRECTIONS
    Design Gives Spirit to the Brand

    Design is not just about shapes, lines or decoration. It is about instilling soul into a brand and making customers passionate about a product. The ultimate goal of Kia's styling activities is to create complete, pure and unprecedented designs that define the Kia brand. To this end, Kia will seek deeper interaction with more people around the world to gain a more extensive understanding of different markets and technologies as we strive to make the Kia brand more exciting and fun.

    DESIGN DIRECTIONS
    The Simplicity of the Straight Line

    The simplicity of straight line is one of the core fundamentals underpinning Kia's design philosophy. Straight lines represent clarity, precision and distinctiveness, and these traits are fully reflected in the attitudes and vision of Kia designers. Our design efforts are focused on attaining long-term loyalty from customers with simple shapes, delicate interior and exterior details and the provision of experiences that are hard to find in other cars.

    DESIGN DIRECTIONS
    Kia Family Face

    Kia created a visual symbol as powerful as its brand logo. The signature grill, headlamps and brand logo form a unique and consistent family look that has evolved over the years and is now so common on the roads that people can instantly recognize the brand from a distance or in the dark.

    DESIGN

    Design Center

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